Start free, upgrade when your waitlists grow. Every paid plan has a 14-day trial.
Everything you need to start capturing demand.
$0
free forever
Install freeWhat’s inside:
For growing stores with regular restocks.
$8.25-17%
per month, billed $99 yearly
Start free trialWhat’s inside:
Most popular
Every channel plus drops and integrations.
$24.17-17%
per month, billed $290 yearly
Start free trialWhat’s inside:
High volume, testing and developer access.
$65.83-17%
per month, billed $790 yearly
Start free trialWhat’s inside:
Plus From $199/mo
200,000+ email notifications, 2,500 SMS credits, unlimited pre-orders and a dedicated account manager for high-volume brands. Shopify Plus stores can also choose any plan above at the same price.
* Unlimited AI generation with a fair-use limit of 60 per hour. Prices in USD, billed through your Shopify invoice. First 100 stores get 30% off for life.
Every plan includes unlimited waitlist and wishlist signups. Pick the one that matches your volume.
| Feature | Free | Starter | Growth | Pro | Plus |
|---|---|---|---|---|---|
| Usage | |||||
| Email notifications / month | 100 | 2,500 | 10,000 | 50,000 | 200,000+ |
| SMS & WhatsApp credits / month | — | — | 250 | 1,000 | 2,500 |
| Extra SMS credit packs | — | — | |||
| Pre-orders / month | 10 | 100 | 1,000 | Unlimited | Unlimited |
| Waitlist signups | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| Wishlist saves | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| Web push | Free | Free | Free | Free | Free |
| Forms & AI | |||||
| AI form generation | 10 / month | Unlimited* | Unlimited* | Unlimited* | Unlimited* |
| AI email & SMS copy, translation | |||||
| Form templates | Basic set | All | All | All | All |
| Visual editor & display rules | |||||
| Custom CSS | — | ||||
| Remove WaitCherry branding | — | ||||
| A/B testing | — | — | — | ||
| Sending | |||||
| Send from your own domain | — | ||||
| Staggered sends & minimum stock threshold | — | ||||
| SMS & WhatsApp | — | — | |||
| Drop waitlists, referral queue, live counter | — | — | |||
| Integrations & data | |||||
| Shopify Flow | |||||
| Klaviyo, Omnisend, Mailchimp | — | — | |||
| REST API & webhooks | — | — | — | ||
| Demand & revenue analytics | Basic | Basic | Advanced | Advanced | Advanced |
| CSV import & export | |||||
| Support | |||||
| Support | Chat | Priority chat | Priority + setup | Account manager | |
One credit is one SMS segment to the US or Canada. Other countries use more credits in line with what carriers charge, so prices stay honest worldwide. Plan credits reset monthly; pack credits never expire.
Packs are one-off purchases you approve in Shopify, available on Growth, Pro and Plus.
Credits per SMS
Long or emoji messages use more segments. You see the credit estimate before every send.
Can’t find what you’re looking for?
One notification is one back-in-stock, pre-order, reminder, price-drop or low-stock message sent to one subscriber. Confirmation emails, double opt-in emails, test emails, reports to you and web push are not counted. SMS and WhatsApp use credits instead.
You get a warning at 80%. At 100%, monthly plans with overage on keep sending at $1 per 250 extra notifications, up to a cap you approve. Otherwise messages queue until you upgrade or the period resets. Signups never stop.
Growth, Pro and Plus include monthly SMS credits. One credit is one SMS segment to the US or Canada; other countries use more, in line with carrier cost. Packs: 500 for $14, 2,000 for $48, 10,000 for $200. Pack credits never expire.
Yes. Every paid plan starts with a 14-day free trial. During the trial you can send test SMS, but plan SMS credits start after the trial.
Yes. Yearly pricing is 10× the monthly price. Limits still reset monthly. Yearly plans have no overage billing, so extra SMS comes from one-off credit packs.
No. Shopify Plus stores can choose any plan at the same price. The Plus plan is simply an option for very high volume.
All charges go through your Shopify invoice using the Shopify Billing API. Upgrades apply immediately, downgrades at the end of your current period.
The first 100 stores to subscribe get 30% off for life on any paid plan.
Install free or start a 14-day trial. The first 100 stores get 30% off, for life.