Pit · The one who waits
Patient, a little anxious, always hopeful.
“I can wait. Just tell me first.”
Brand kit
Cherry Noir, ready to use
Logos, colours, type and the three characters, all vector, sharp at any size in either theme.
Logos
Nine lockups. Use the horizontal one in tight spaces and the marks on their own only when the name is already visible.
Colours
Cherry Coral
HEX #FC483C
RGB 252, 72, 60
Accents, buttons, mascot details. Same in both themes.
Ink
HEX #181818
RGB 24, 24, 24
Text and mascot bodies on light.
Cream
HEX #FFF8F4
RGB 255, 248, 244
Light surfaces, mascot eyes on light, bodies on dark.
Noir
HEX #101114
RGB 16, 17, 20
Dark surfaces, mascot eyes on dark.
Dark theme swaps Ink and Cream for text and mascot bodies; Cherry Coral stays the same in both.
Typography
Headlines in Plus Jakarta Sans 600, everything else in Inter 400–600. Letter-spacing −0.02em everywhere. Short headlines, no more than seven words.
Sold out shouldn’t mean goodbye.
Tell me when it’s back. Pit’s got you. It’s back!! Got it.
Plus Jakarta Sans 600 · Inter 400 / 500 / 600
The characters
Pit waits, Stem shouts, Bloom buys. Each has a few moods and a few things to hold.
Stem · The one who shouts
Fast, loud, thrilled every single time.
“IT'S BACK!!”
Bloom · The one who buys
Satisfied, relaxed, already got it.
“Got it.”
Keep the colours
Ink or cream bodies, coral details.
Don’t recolour
No blue Pit, no green Stem.
Don’t rotate or stretch
They stand up straight.
Give them room
Clear space of at least one eye around.
Stickers
Twelve stickers with a page-coloured outline, for chats, slides and social. SVG plus 512 px PNG in light and dark.
