Product Drops & Launch Waitlists
Launches that sell out on day one
Collect signups before launch, show a live counter, let fans move up by inviting friends.
Growth and above.
The moment
This is Stem’s moment on the megaphone: the drop is coming, the line is forming, and everyone wants to be first.
What Product Drops & Launch Waitlists does
Live signup counter
Updates every few seconds, served from cache, so it never slows the page.
Referral queue
Every signup gets a link. Invite friends, move up the line, get first access.
Coming soon pages
Countdown, waitlist and teaser content on products that are not on sale yet.
Ad pixels
Send waitlist_signup events to Meta, TikTok and Google to retarget and build lookalikes.
How it works
Step 1: Publish a coming-soon page with a waitlist and live counter.
Step 2: Every signup gets a referral link; invites move them up the queue.
Step 3: Launch day: notify the queue in order, in stock-sized waves.
Inside Product Drops & Launch Waitlists
Make the wait visible
A live counter and queue position keep fans engaged.
- Live counter on product pages
- Queue position in confirmation emails
- Invite existing customers
Fans that recruit fans
Every signup is a growth channel.
- Unique referral links
- Move up the queue per invite
- Drop order respects referral rank
Go live in waves
Release to your most engaged fans first.
- Staggered notifications by queue order
- Early access windows for VIPs
- Pixel events for every signup
Good to know
The details that make it work in a real store.
VIP early access
Let top customers in before everyone else.
Built for spikes
Designed to notify 50,000 people in one go.
Demand before stock
Know how many units to order before you produce.
Referral rewards
Reward invites with queue jumps and early access.
Shopify Flow
Trigger flows when a waitlist hits a threshold.
Launch reports
Signups, referrals, clicks and revenue per drop.
Which plans include it
Growth and above. 14-day trial on paid plans.
Product Drops & Launch Waitlists FAQ
Which plan includes drops?
Drop waitlists, referral queues and live counters are included on Growth, Pro and Plus.
Will the live counter slow down my page?
No. The counter is served from cache and refreshed every few seconds without hitting the database.
Can I export the waitlist?
Yes. All signups, referral ranks and consent details can be exported to CSV.