Privacy Policy
Last updated
Draft for launch. This text must be reviewed by a lawyer and completed with WaitCherry’s legal entity details before the site goes live.
This policy explains how WaitCherry (“we”, “us”) handles personal data when merchants install our Shopify app and when shoppers sign up to a waitlist, pre-order or wishlist in a store that uses WaitCherry.
Who is responsible
For shopper data collected through a store, the merchant is the data controller and WaitCherry acts as a processor on the merchant’s behalf. For merchant account data and this website, WaitCherry is the controller. Legal entity and address: [to be completed].
What we collect
- Shoppers: email and/or phone number, optional name, language, country and market, the product or variant requested, and consent records (consent text, form version, time, IP address and user agent).
- Merchants: store domain, Shopify plan, store settings, theme style information, billing status and usage.
- Website visitors: basic, privacy-friendly analytics. See our Cookie Policy.
How we use it
- To send the notifications shoppers asked for (back in stock, pre-order updates, price drops, wishlist alerts).
- To attribute sales to notifications so merchants see accurate reports.
- To bill merchants through Shopify and keep the service secure.
Shopper data is never sent to our AI provider. The AI only receives theme and store information.
Sub-processors
Amazon Web Services (hosting, email via Amazon SES), Twilio (SMS and WhatsApp), Meta (WhatsApp), Anthropic (AI form generation, no shopper data) and Sentry (error monitoring).
Retention and deletion
When a merchant uninstalls WaitCherry, sending stops immediately. When Shopify sends its shop deletion request (about 48 hours after uninstall), all store data is deleted. When Shopify sends a customer deletion request, that shopper’s data is deleted; consent proof is kept in anonymised form where the law requires it.
Your rights
Shoppers can unsubscribe from any message with one click or by replying STOP to SMS. To access or delete your data, contact the store you signed up with, or email hello@waitcherry.com.
Contact
Questions about privacy: hello@waitcherry.com.